“Most founders will read this and still burn their money.”

Most "we scaled to six figures on ads" threads are a highlight reel with no numbers in it. This one isn't. Robby Frank posted the actual rules behind taking a product from $0 to $180K in 60 days, with about 95% of that coming from Meta ads — and he opens by telling you most people will read it and still get it wrong anyway.

What makes it worth bookmarking isn't any single tactic — it's that every rule is really about removing a decision you'd otherwise make on vibes: how much to spend before judging a campaign, how to isolate what actually sold, when "no sales yet" becomes "this isn't working," and when to stop touching something that already works. Four decisions, four defaults, nothing left to a gut call at 11pm.