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X threadSaved October 21, 2026

Over the last few months I've spent $20k on Meta ads. When I started, I knew nothing.

SStacy · @stacy_siz ↗

Most "beginner" advice comes from people who stopped being beginners years ago and forgot what it actually felt like. Stacy is posting hers while it's still fresh: $20K spent, starting from zero, written for whoever is exactly where she was a few months ago.

We're adding this one early, as Part 1, because a series like this is most useful if you can find the start of it later — not just whichever part happened to cross your feed. We'll link the rest here as Stacy posts them.

All credit to Stacy — we just didn't want this one to get lost.

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