“Facebook ads are the best performing B2B channel we run right now, and there's one default you need to turn off before October 28.”

Most B2B teams still treat Facebook as a channel for consumer brands. Cody Schneider's thread is the opposite case, in five concrete steps rather than a vague "it works for us" — plus one default Meta is flipping on October 28 that quietly undoes steps 1 through 4 if you don't catch it in time.

This is the kind of advice that's genuinely useless once the deadline passes and it's buried forty scrolls deep in someone's timeline. We're saving it here specifically because step 5 has a clock on it — the other four are worth keeping regardless of the date.